Web Marketing Course for Start-Ups and New Entrepreneurs

Web Marketing course for start-ups and new entrepreneurs, program:

• With what tool can we see which are the 5 keywords that bring the most traffic to our competitors?
• The company's communication to consumers has been accompanied by another type of communication, which one? Can you give a practical example? Is this second type of communication a threat or an opportunity?
• Describe the elements of a particularly crowded SERP of competitors
• Can you give 5 examples of possible goals for a Web Marketing Plan?
• Can you identify which indicators indicate whether or not each of these goals has been achieved?
• What do I need to define and list before performing quantitative analysis?
• What is the result with which we need to exit quantitative analysis?
• Is a keyword with search volume close to zero but very similar to the name of our product an interesting keyword?
• How do we find out if we chose a keyword that's too generic?
• What is the result with which we need to get out of quality analysis?
• If we realize during the qualitative analysis that the keywords we have chosen are wrong, can we change them? What?
• How does qualitative analysis impact SEO?
• How does qualitative analysis affect competition analysis?

The Web Marketing course for start-ups and new entrepreneurs is aimed at owners and marketers of companies that want to find retailers, distributors, partners, franchises via the Internet

None

• Opportunities for a Web Marketing Strategy
• Top down, horizontal and bottom-up communication
• Web marketing
  • Definition
  • B2b
  • B2c

The web marketing plan

you'll know in this Web Marketing course for start-ups and new entrepreneurs:

Defining objectives

• • • Strategic planning
    • The importance of having a stake-approved strategy
    • Define measurable goals and associate them with statistical indicators

Quantitative analysis

• • • Define the name and description of each marketing object product
    • Define typical customers
    • How to use AdWords Keyword Planner to quantify the online marketplace and find keywords to focus on
    • Practical principles of SEO

Quality analysis

• • • How to use opinion sites, forums and blogs to understand what aspects of our product/service visitors want to know to decide between us and our competitors
    • Writing content that answers questions from potential customers
    • Web writing techniques
    • The language of the web

Competition analysis

• • • Build an online presence assessment grid for our competitors
    • Benchmarking

Mock-up

• • • Summarize everything discovered with quantitative, qualitative and competitive analysis in a single shareable online environment
    • Communicate the project to stakeholders, graphic designers, programmers and all other figures involved not in an abstract way but with a working draft but easy to edit
    • Get started with Google Sites New
    • Introduction to Balsamiq

Coordination of graphics and development

• • • Effective team use
    • Team and task organization
    • Project management techniques
    • Web activity scheduling

Publication

• • • Content management
    • Google Analytics data analytics
    • Segmentation techniques
    • SEO Activity
    • Linkbuilding Activities

Acquisition

• • Create a social media strategy
  • Create a social action quality rating grid
  • Plan a web marketing campaign
  • Plan a social media marketing campaign
  • Integrated communication campaigns
  • How to use LinkedIn for B2B web marketing

This and more in our Web Marketing course for start-ups and new entrepreneurs!

Content expert.

Frequency certificate.

The date to define.